Sophie Chung

Sophie Chung, New Zealand-based beauty editor, content strategist, and founder of Chatty Chums, is known for her sharp editorial voice, polished aesthetic, and signature wit.

With a career that began at Marie Claire Korea and a current role as Beauty Editor and Digital Content Manager at M2woman, Sophie brings a rare blend of global beauty insight and local cultural relevance. Her storytelling spans both print and digital, balancing depth and authority with a fresh, modern perspective.

Across Chatty Chums and her personal platform @oheyitsfifi, Sophie creates content that feels intelligent, relatable, and effortlessly elevated—spanning beauty, lifestyle, and home. From considered product reviews to candid life moments, her audience is drawn to her honest approach and refined yet playful tone.

As her platform continues to grow, Sophie is uniquely positioned for long-term brand partnerships, editorial collaborations, and ambassador roles across beauty, lifestyle, and home. With a voice that is both credible and culturally attuned, she brings substance, personality, and a distinct point of view to every collaboration.